Sweethearts® are the sweetest way to celebrate Valentine's Day! These iconic heart-shaped candies have been exchanged between classmates, friends and loved ones for more than a century.
For 2022, iconic Sweethearts Candies released a video (see below) revealing its especially inspiring theme for 2022: Words of Encouragement.
Sweethearts Celebrates Teamwork and Encouragement for Valentine's Day 2022
Just when we all need a little boost, fans of the beloved candy hearts will find 16 new sayings inside this year’s boxes including, “WAY 2 GO,” “CRUSH IT” AND “HIGH FIVE” alongside classic messages like “BE MINE,” HUG ME” and “CUTIE PIE”,
The 2022 theme aims to show recipients just how special they are, give their spirits a lift and say a special thank you to anyone who helped them do and become their best – from teachers, mentors and coaches, to family, friends, teammates and countless other difference-makers.
Sweethearts History...and Future
In the 1860s, Daniel Chase was the first to print sayings on candy hearts. Daniel was the brother of Oliver Chase, the founding father of the candy manufacturer New England Confectionary Company (NECCO). Daniel invented a machine that pressed a felt roller pad moistened with red vegetable coloring against a printing dye, which would stamp the sayings on the hearts. The printed hearts were originally shared at parties and weddings.
The Sweethearts brand was created in 1902. The original hearts included sayings that are still popular today such as “Be Mine” and “Kiss Me.” Sweethearts grew in popularity over the next several decades.
In the early 1990s, Sweethearts began to update the sayings each year, retiring some while adding others. The first new phrase, "Fax Me," gained a lot of attention from Sweethearts fans. Following this notable effort, each year Sweethearts receives hundreds of suggestions from romantics, candy lovers and school children. From old tech, "Call Me" to new tech, "Text Me," Sweethearts phrases have reflected eras throughout history.
In 2018, Sweethearts was acquired by Spangler Candy Company, which has been a part of America's candy culture and heritage for 115 years. As a century-old candy maker, Spangler knows how important this brand is. Consumers love Sweethearts, WE love Sweethearts, and as a candy company, we are excited to celebrate this brand’s return!