Sweethearts® are the sweetest way to celebrate Valentine's Day! These iconic heart-shaped candies have been exchanged between classmates, friends and loved ones for more than a century.
For 2021, in addition to the classic messages, Sweethearts® will feature new sayings inspired by timeless song lyrics from the last seven decades.
Sweethearts Celebrating a Noteworthy Valentine's Day 2021
It's no secret that 2020 wasn't what we expected. That's why this year, Sweethearts is celebrating a noteworthy Valentine's Day season with new sayings inspired by the one that that's kept us upbeat: music!
In addition to our signature messages, like "HUG ME", "CUTIE PIE", and "BE MINE", each box of Sweethearts will feature new sayings inspired by celebrated love songs from the last seven decades. Look for messages that may spark a memory - or perhaps a duet - with friends, family or that special person on Valentine's Day. Watch our "21 New Sayings" video below.
Sweethearts History...and Future
In the 1860s, Daniel Chase was the first to print sayings on candy hearts. Daniel was the brother of Oliver Chase, the founding father of the candy manufacturer NECCO. Daniel invented a machine that pressed a felt roller pad moistened with red vegetable coloring against a printing dye which would stamp the sayings on the hearts. The printed hearts were originally shared at parties and weddings.
The Sweethearts brand was created in 1902. The original hearts included sayings that are still popular today including “Be Mine” and “Kiss Me.” Sweethearts grew in popularity over the next several decades.
In the early 1990s, Sweethearts began to update the sayings each year, retiring some while adding others. The first new phrase, "Fax Me," gained a lot of attention from Sweetheart fans. Following this notable effort, each year Sweethearts receives hundreds of suggestions from romantics, candy lovers and school kids. From old tech, "Call Me" to new tech, "Text Me," Sweethearts phrases have reflected eras throughout history.
In 2018, Sweethearts was acquired by Spangler Candy, which has been a part of America's candy culture and heritage for 114 years. As a century-old candy maker, Spangler certainly knew how important this brand is. Consumers loved Sweethearts, WE loved Sweethearts, and as a candy company, we were excited to bring back the brand in 2020.