Have you ever wondered how new Dum Dums flavors are created? There used to only be seven different flavors! Today, the list of possible new flavors starts at 400! Once some of these flavors are created for the first time, like Blueberry Muffin, the flavors are tested for good taste. Sometimes kids in the area get to taste test the flavors too! Then it's off to the factory. The new flavors are mixed in with the other Dum Dums ingredients to create the candy you know and love.