Posted December 01, 2002 in Press Releases
Bryan, OH - December 2002: Spangler Candy Company is once again introducing three brand new flavors to its Dum Dum® assortment.
Three new flavors – Cotton Candy, Bubble Gum, and Chocolate – will make their debut in Dum Dum Pops® packaged for Spring 2003, including Valentine's Day and Easter packages. Visitors to Spangler's kid-focused website, www.dumdumpops.com, have consistently voted to add Cotton Candy, Bubble Gum, and Chocolate to the Dum Dum Pops assortment. The website has been operating since April 2001 and has heard from thousands of visitors in its first year. More than 100,000 visitor votes for Dum Dum flavors were recorded during the website's first year.
For Valentine's Day, the three new flavors will be packaged with always-popular Cherry, Strawberry and Mystery flavors in a six-flavor assortment. Valentine Dum Dums will be offered in 101-count assorted bags, packed 24 per case, and 11-ounce bags, also packed 24 per case.
The new Valentine Dum Dum Pops also feature loving sentiments printed on the lollipop wrappers. Messages include "You're Special," "Kiss Me," "I'm Yours," "Be My Valentine," and others. For Easter 2003, the assortment will come in a bright purple package featuring 12 + 1 flavors in colorful wrappers. Easter Dum Dums also will be available in 101-count assorted bags, packed 24 per case, and 11-ounce bags, also packed 24 per case. Other flavors in the Easter package will be Blu Raspberry, Cherry, Peach, Cream Soda, Watermelon, Strawberry, Orange Cream, Sour Apple, Fruit Punch, & the Mystery Flavor™! All other assortments, including count goods, bags, and bulk cases of Dum Dum Pops will include the three new flavors beginning in the spring of 2003. With the introduction of Bubble Gum, Cotton Candy, and Chocolate, three existing flavors will "go on vacation" - Orange Cream, Peach, and Fruit Punch.
"Our flavor rotation program is a fun way for Spangler Candy Company to introduce new flavors that consumers tell us they want to try," said Jim Knight, Spangler's Director of Marketing. "Of our 12+1 flavors, there are nine flavors that consumers have consistently told us they want in packages of Dum Dum Pops all the time. Loyalty to the remaining flavor spots in our assortment fluctuates, and these are the flavors that we will continue to rotate in response to consumer demand." "It is important for Dum Dum Pops consumers to remember that they can log on to our website, www.dumdumpops.com, and let us know how they feel about our Dum Dum Pops flavors," Mr. Knight said. "If your favorite flavor has gone on vacation, remember that we may return a flavor to the assortment if enough consumers make it clear they want it back."
In 2001, Spangler began promoting its new flavor rotation program, promising to offer new flavors every year or so in response to consumer demand. This is Spangler's first new flavor offering since 2001, when the company added Orange Cream, Fruit Punch, and Buttered Popcorn flavors to the general Dum Dum Pops assortment. At the same time, the company introduced its new kid-focused website, www.dumdumpops.com, where nearly a quarter of a million visitors have since logged on to vote for their favorite Dum Dum Pop flavors. About 6 months after the first flavor rotation, the Buttered Popcorn flavor was rotated out of the regular assortment (consumers can still order single flavor boxes of Buttered Popcorn Dum Dum Pops through the company's website) and Sour Apple was returned to the mix.
About Spangler Candy Company
In business since 1906, Spangler Candy produces a large line of quality confections including Dum Dum Pops, Saf-T-Pops, Astro Pops, Circus Peanuts, Spangler Chocolates, Valentine, Easter, Halloween & Christmas Candies, and Traditional Candy Canes & Cane Classics and Dum Dum® Candy Canes. Spangler Candy also manufactures Atomic Fireball® and Lemonhead® Lollipops, Jelly Belly® flavored candy canes, and Sour Punch® candy canes. These products are licensed to Spangler by Ferrara Pan Candy Company, Jelly Belly Candy Company, and American Licorice Company, respectively.
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Contact: Diana Moore Eschhofen, Marketing Administrator
Phone: (888) 636-4221