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Thank Your Customers...with Dum Dum Pops® & Saf-T-Pops®
Many of us have fond memories of receiving a lollipop at the bank or doctor's office as a child. The Leo Burnett marketing and advertising agency, in a study of the lollipop market, reported that customers "remember specific places that give away lollipops". They also found that "customers say that complimentary lollipops brighten their day".
Spangler Candy Company, manufacturer of Dum Dum Pops, Saf-T-Pops, and a variety of
other confectionery treats, has known this for a long time. Since Spangler began
manufacturing Dum Dum Pops in 1954, the multi-flavored, miniature lollipops have
been the most popular giveaway lollipop on the market. Find out where to buy Dum
Dums and Saf-T-Pops...
The level of that popularity is evident in the production numbers; Spangler makes
8 million Dum Dum Pops every day. The Leo Burnett study found that Dum Dum Pops
have a brand name awareness of 82%, meaning that most consumers recognize the brand.
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Dum Dums, which are conveniently small in size and come in 16 + 1 flavors
(the "+ 1" refers to the Mystery Flavor™), are popular giveaway items at restaurants,
banks, salons, dry cleaners, schools, and even for community service agencies such
as law enforcement and fire departments.
Another favorite giveaway item is the Saf-T-Pop, also manufactured by Spangler,
and a particular favorite of pediatricians. With its easy-to-grasp, collapsible
safety loop handle, the Saf-T-Pop appeals especially to young children. Parents
also appreciate that each Saf-T-Pop is completely wrapped, handle and all.
Saf-T-Pops are sometimes referred to as the "doctor's pop".
Many businesses offer both Dum Dums and Saf-T-Pops as giveaway items to appeal
to all ages - big kids (adults) and little kids! With more than 40 million
children between the ages of five and 14 - almost 15 percent of the total U.S.
population (U.S. Census Bureau), offering a small treat like a Dum Dum Pop or a
Saf-T-Pop is not only a kind gesture - it's smart business.
As a giveaway alternative for the holidays, Spangler Candy also manufactures
individually wrapped miniature peppermint-flavored candy canes. Whether Dum Dum
Pops, Saf-T-Pops, or Spangler Candy Canes, giveaway candy is a great way to leave
customers with a good taste in their mouth.
Information on where to buy Dum Dums and Saf-T-Pops.
DO YOUR CUSTOMERS A FLAVOR - GIVE THEM DUM DUMS OR SAF-T-POPS
AS A "THANK-YOU"
FOR THEIR BUSINESS! |
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