Save Wraps for Stuff History
When Dum Dums were acquired in 1953 Spangler Candy Company needed a way to help promote and advertise the lollipops. Shortly after obtaining the Dum Dums, the idea of selling a variety of toys and prizes at a reduced price with Dum Dums wrappers came to be.
In May 1953, the first "Dum Dums Wastebasket Deal" was a regulation size rubber baseball as well as an all metal wastebasket for 15 cents and 15 wrappers (shown on left).
This deal was considered a "double premium" and help sales skyrocket as kids all over the country would send in their wrappers and necessary change.
With the "Wastebasket Deal" helping sales hit high marks Spangler Candy Company continued to advertise the program on televisions. This promotion was a one-minute film of a situation sketch employing a hand puppet named "Little Chief Dum Dum" on stations in the northeastern Indiana area.
Kids today are still sending in letters from all over the country for Dum Dums merchandise. Information on our SWFS program please go to the Save Wraps for Stuff for more details.
Look for Save Wraps for Stuff details on packages and wrappers of Dum Dums!« Back to Dum Dums