Spangler Candy Introduces Super Dum Dum Pops®
Bryan, OH January 2002:
Spangler Candy Company is introducing Super Dum Dum Pops® in a 550-count Power Panel in January 2002, and a 100-count box of Super Dum Dum Pops® in March 2002. The new 550-count Power Panel and the 100-count box of Super Dum Dum Pops come in six delicious flavors – Root Beer, Grape, Cherry, Apple, Lemon and Blu Rasberry. The Power Panel is packed one per case, and 100-count boxes are packed eight per case. Super Dum Dum Pops are also available in 11-ounce bags.
"Consumers have been enjoying Dum Dum Pops for nearly 75 years, and they continue to ask for more," said Dean L. Spangler, President and CEO of Spangler. "Super Dum Dums are an obvious response. It's the world-famous Dum Dum Pops flavors in a larger, .4-ounce pop."
In early 2000, research by Leo Burnett, USA suggested that Spangler Candy should maximize the power of the Dum Dum brand. Dum Dum Pop sales continue to grow each year and Dum Dums is a brand with demonstrated market strength. "We are the Dum Dums company," said Mr. Spangler. "We continue to leverage the strength of this long-established brand."
Spangler Candy Company, in business since 1906, produces a large line of quality confections including Dum Dum Pops, Saf-T-Pops, Atomic Fireball® Lollipops, Lemonhead® Lollipops, Astro Pops, Circus Peanuts, Spangler Chocolates, Valentine, Easter, Halloween & Christmas Candies, Traditional Candy Canes & Cane Classics, and Jelly Belly® flavored candy canes.
Lemonhead and Atomic Fireball and their logo designs are registered trademarks of Ferrara Pan Candy Company.
Jelly Belly® and its logo design, "The Original Gourmet Jelly Bean," "It's America's Favorite Jelly Bean," and the Mr. Jelly Belly character design are all registered trademarks of Jelly Belly Candy Company.
Contact: Diana Moore Eschhofen, Marketing Administrator
Phone: (888) 636-4221