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Dec 01, 2007

Spangler Candy Appoints New Brand Manager

Bryan , OH December 2007:

Mike Rosenblatt joined Spangler Candy Company on November 15, 2007, as a Brand Manager on the marketing team. His responsibilities include brand management for Saf-T-Pops®, Circus Peanuts, and Dum Dum Pops®. As well, he has responsibility for all national consumer promotions, retailer promotions, and primary market research.

Mike's consumer product experience includes an expertise in candy marketing. At Huhtamäki Oy in Finland, his work encompassed various marketing initiatives with its Leaf confection group (the makers of Jolly Rancher and Heath Bar, since divested) from launches of products such as XyliFresh 100 gum to the company's new identity.

After returning to the U.S., Mike became Confection Product Manager at Liberty Richter, a leading marketer of specialty foods and confections. In building their confection portfolio, he exclusively managed in the U.S. market brands from a variety of manufacturers including Kraft, MasterFoods, Nestlé, Perfetti, United Biscuits and CloettaFazer. Most recently as a Brand Manager at R.A.B. Food Group, his was responsible for their Season, Guiltless Gourmet, and Asian Harvest brands. In addition, Mike has performed extensive marketing consulting for several other major corporations. He has relocated to Bryan, OH from Hoboken, NJ.

In business since 1906, Spangler Candy's large line of quality confections include Dum Dum Pops®, Saf-T-Pops®, Dum Dum Gum Pops™, Dum Dum Chewy Pops™, Dum Dum® Candy Canes, Circus Peanuts and Marshmallow Treats, Spangler® Candy Canes and Cane Classics®, and Valentine, Easter, Halloween & Christmas Candies. Spangler also manufactures candy under the Disney© license.

For information, contact Spangler Candy Company (1-888-636-4221 or info@spanglercandy.com), or visit our website: www.spanglercandy.com,www.dumdumpops.com, and www.saftpops.com.

 

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