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May 01, 2010

New Owner for Astro Pops

Chicago, IL May, 2010:

Astro Pop®, LLC has announced the acquisition of the Worldwide rights for Astro Pops®, one of the most popular candy suckers of all time from Spangler Candy of Bryan Ohio. Bee International will also become the exclusive distributor for Astro Pops® in the US.

Spangler Candy in 1987, acquired the Astro Pops® Brand from the Nellson Candy Company of Los Angeles California. Astro Pops, rocket-shaped lollipops, were reputed to be the longest lasting lollipop on earth. In September of 2004, Spangler discontinued the product line.

"As a big fan of Astro Pops®, I was so unhappy that Spangler stopped producing the pop, that I decided to buy the rights and re-introduce the brand" said Ellia Kassoff, CEO of Astro Pops®, LLC. "The product had a huge following for over 40 years, but the product didn't fit in Spangler's long term strategy. I believe Astro Pops® needs dedicated marketing where there is one product focus and we believe we can accomplish that feat." "The plan is to re-introduce Astro Pops® in the fall. Right now, we're talking to several manufacturers, with the focus on making the pop, exactly as people remember it. Once we narrow it down, we can start creating the pop. We also plan to certify the pops as Kosher, which will expand the product to a larger and growing kosher market worldwide." Mr. Kassoff says.

Nostalgia is big and Astro Pops® are part of the nostalgic culture of America
For over 40 years, Astro Pop®s have been a favorite among people all over the world. Millions of the famous pops had been sold in countries such as Italy, India, Canada, Mexico, UK and Israel. There are many websites and Facebook™ Fan Pages, touting the unusual cone-shaped pop with three different flavors as well. People are always looking for nostalgic brands that bring them back to their childhood and Astro Pop® is one of those brands that people remember, and now want to share the experience with their children.

"I'm receiving calls from all over the country as people find out Astro Pops® are coming back. It really makes their day", Ellia Kassoff comments. "In tough times, people revert to what makes them happy and candy, (especially nostalgic candy), fill the need."" We're also receiving calls from candy stores everywhere, saying they still get many people walking into their store every day, asking for an Astro Pop®!" They can't wait to stock them back on their shelves.

Expanding the Product line for Astro Pops®
Spangler did a great job at introducing new flavors to the Astro Pop® line, including Rappin Raspberry®, Astro Patriot Pop®, Astro Awesome Hot®, Astro Confetti Pop® and Astro Banana Split Pop® and Astro Carmel Apple Pop®. We plan on re-introducing many of these flavors, plus adding some of our own. You will have to wait and see! We are also introducing new novelty items, t-shirts and POS displays to strengthen the brand in-stores, making sure the re-introduction goes well and customers can identify the product.

BEE INTERNATIONAL will become the distributor of Astro Pops®, for the US Markets.
Bee International is a perfect fit as the Distributor of Astro Pops®. The company was started in the 1960's by Louis Block, one of the original employees of Nellson Candy in charge of distribution of Astro Pops®. "We understand the brand and are excited to bring it back to where it all started." Says Chuck Block, son of Louis Block and Co-Owner of Bee International. " We have a large distribution network and many loyal customers. We're getting lots of excitement on our end for the re-introduction of Astro Pops®!"

For more information, press only:

Ellia Kassoff, 949-497-0077, kassoff@astropopcandy.com

For more information on Astro Pops®:

www.astropopcandy.com

The-Official-Astro-Pop-Candy-Fan-Page on Facebook

 

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