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Apr 01, 2006

Disney® and Jelly Belly® Canes Highlight Spangler Candy's Christmas

Bryan , OH April 2006:

Spangler Candy Company introduces Dum Dum® candy canes featuring Winnie the Pooh® and Friends for Christmas 2006, continuing the successful line of branded character canes that has garnered continuing sales increases for the company.

Spangler Candy Company is the largest manufacturer of candy canes. in the United States. While AC Nielsen or IRI scan data measures about one-third of the market, Spangler Candy calculates a 42 percent market share when including the measured and unmeasured channels in the market. Unmeasured channels may include mass retailers, dollar store retailers, contract manufacturing, and candy distributors.

Dum Dum Candy Canes featuring Winnie the Pooh and Friends are available in 12-count cradles of .5 oz. canes, packed in a 24-count display case or a 12-count non-display case. Winnie the Pooh Dum Dum canes come in a three-flavor variety of bubble gum, apple, and lemon. Each candy cane is wrapped in Winnie the Pooh and Friends character graphics, making them perfect for decorating.

Dum Dum Candy Canes featuring Mickey Mouse and Friends, introduced by Spangler in 2004, were the second fastest growing branded candy cane in the FDMx market segment among branded canes with more than $500,000 in sales for the 2005 holiday season*. Spangler estimates 2005 retail sales of the Dum Dum cane with Mickey Mouse and Friends in excess of $2 million. These canes also come in 12-count cradles of .5 oz. canes, packed 24s in a display case or 12s in a non-display case. Cane flavors are strawberry, watermelon and butterscotch.

The Dum Dum Canes featuring Mickey Mouse and Friends also come in miniature size, in a 52-count window box, packed 36s. With characters on the individual wrappers, these canes come in cherry, apple, butterscotch, and lemon flavors. Spangler's Jelly Belly miniature candy canes and Dum Dum miniature canes ranked first and second, respectively, in the sales per point of ACV distribution among branded miniature candy canes in FDMx in 2005*. The Jelly Belly miniature canes come in a 50-count box, packed 36s. Flavors are very cherry, cotton candy, juicy pear, and buttered popcorn.

In business since 1906, Spangler Candy produces a large line of quality confections including Dum Dum Pops, Saf-T-Pops, Dum Dum Candy Canes, Circus Peanuts, Spangler Chocolates, Valentine, Easter, Halloween & Christmas Candies, and Traditional Candy Canes & Cane Classics.

* Source: Information Resources, Inc.

© Disney. Winnie the Pooh® is a registered trademark of the Walt Disney Company, based on the "Winnie the Pooh" works by A.A. Milne and E.H. Shepard.

Jelly Belly® is a registered trademark of Jelly Belly Candy Company.

For information, contact Spangler Candy Company (1-888-636-4221 or info@spanglercandy.com), or visit our website: www.spanglercandy.com,www.dumdumpops.com, and www.saftpops.com.

 

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